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Excerpt:
Arn Anderson’s real name isn’t Arn Anderson. It’s Martin Anthony Lunde. But because he kinda-sorta looked like fellow pro wrestler Ole Anderson, he “became” an Anderson in the weird, wacky world of wrestling. (Of course, Ole Anderson wasn’t really an Anderson either: In the 1960s, Alan Robert Rogowski “became” Ole Anderson, when he was teamed with “brothers” Gene Anderson and Lars Anderson… a.k.a. Larry Heiniemi.) Out of the four Andersons, only one was authentic.
Which is why it worked: A 4-1 ratio is all you need to sell a lie.
If everything you say is untrue, nobody will listen to you. A Devil who only told lies would collect zero souls. There needs to be an anchor — something real and tangible for you to exploit.
The overwhelming majority of political pundits — from the biggest stars on Fox News to the lowliest “influencers” on social media — simply aren’t smart enough to offer new insights and thoughtful, original analysis of fast-breaking events. And that’s a problem, because their livelihood depends on their minds and their mouths: If they aren’t saying something different than the next guy, then what’s the point in paying ‘em for their opinions? These pundits work, after all, in an attention-driven marketplace.
Unfortunately, this incentivizes media “experts” to greatly exaggerate their “expertise.”
