Artificial intelligence is putting the creative professions through a round of creative destruction. Generative tools such as ChatGPT, Midjourney, and Sora have handed millions of amateurs the means to produce competent art, prose and even studio-quality video at or next to nothing. Disney’s just-announced $1 billion investment in OpenAI, and its plan to let Sora users conjure up scenes featuring more than 200 Disney, Marvel and Star Wars characters, will push the trend further. A teenager with a smartphone may soon generate a convincing Pixar-style short without ever lifting a pencil.
But the same tools are unsettling the people who built careers around those once-scarce skills. If anyone can summon photorealistic imagery or Hollywood-grade effects on command, what happens to illustrators, designers, or voice actors who spent decades perfecting craft?
