Pepsi acquires Poppi prebiotic soda for $1.65 billion in a play to attract Gen Z – Fast Company
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Excerpt:
PepsiCo is sick of being left out of the prebiotic soda craze—and to catch up with competitors, the multinational food and beverage corporation just dropped $1.65 billion to acquire the functional soda startup Poppi.
The deal, announced this morning, will bring Poppi’s range of 14 colorful, low-sugar, prebiotic-packed sodas into Pepsi’s expansive existing beverage portfolio. The move comes as young consumers are increasingly turning away from traditional soda in favor of more health-conscious, “functional” beverages, which typically come with a mood or health benefit derived from a specific set of ingredients. Popular prebiotic brands like Poppi and Olipop fit in this category, as do hydration-based drinks like Mio and Magna.